Facebook Ads Cost Calculator
Free Calculator

What Will Facebook Ads
Actually Cost You?

Enter your numbers below and get a clear, realistic picture of your leads, costs, and potential return — based on real Australian industry benchmarks.

Step 1 — Start Here

What industry are you in?

Select your industry and we'll automatically load the average cost per lead, recommended budget, and typical conversion rate for your niche.

Avg Cost Per Lead
—
AUD benchmark
Rec. Starting Budget
—
per month
Avg Conversion Rate
—
lead to client
2

Your Offer & Revenue

What are you promoting and what's a client worth to you?

$
What does a client typically pay you?
Your monthly client target from ads
3

Your Conversion Rate

Of the leads you receive, how many become paying clients?

20%
2% — Cold traffic 60% — Warm / referral
4

Your Ad Budget

How much are you willing to invest in Facebook Ads?

$

Your Forecast

Based on your inputs and industry benchmarks

Estimated Leads / Month
—
— per week
Estimated Clients / Month
—
—
Cost Per Lead
—
—
Cost to Acquire One Client
—
Based on your conversion rate
—

—

—

Monthly Scenario Breakdown
Monthly ad spend —
Estimated leads generated —
Leads needed for your client goal —
Estimated new clients —
Estimated revenue from ads —
Estimated return after ad spend —
Return on Ad Spend
—
—x
—
Please note: These figures are projections based on Australian industry benchmarks and your inputs. Actual results vary depending on your ad creative, targeting, landing page quality, offer strength, follow-up process, and market conditions. This calculator is a planning tool — not a guarantee of results. Benchmark data is reviewed and updated regularly.